I'm Disgusted With the American Girl Company's New Denver Store

Going to Denver is not something our family does very often, but today, it seemed like a good idea to drive up to Denver to visit the new American Girl Place Store. I am now disgusted with that company.

When we arrived, we were told that we could get in a line and wait for 3 to 4 hours just to get inside the store. The weather was bitter cold. The wait was not inside a mall, but outside in the cold Colorado weather. Why would we want to do such a thing? There should have been a reservation system or upon arrival, customers could have been given a specific appointment time to return.

The mall would have made more money if that system had been used. Customers would have spent money in the mall while they waited for their time to enter the American Girl Store. Instead, customers waited for hours in line, spent money in only one store, the American Girl store, and left the mall exhausted and irritable.

At 4;30 PM, we returned to find out if the wait was less, but were told that people that got in the line at that time had no guarantee of getting inside the store at all since the store closed at 9:00 PM. The wait in line was now 5 hours!

How stupid. I always loved American Girl dolls and everything related to American Girl. Now, I doubt we'll purchase anything from that company again. I came prepared to spend some money there. Instead, Denver's new American Girl store's terribly handled grand opening has lost this faithful customer.